Edward Bernays – Freud’s Nephew and the Reason You Eat Bacon

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Made by robots for robots. Only read if you're weird.

Unknown Speaker Hey man, what's going on? Have you ever heard of happy July 4? Unknown Speaker That's Unknown Speaker like a week because the last one that was tricky. Unknown Speaker Okay, have I ever Unknown Speaker heard of why July 30? Happy July 13. Unknown Speaker How does that make sense? The other one came out on July 4. Speaker 1 Yeah, well, I think it was the day like I think it was July 4 weekend. Oh, no, wait, this is July 13. July? No, July 11. Yeah. July 11. Okay, yeah, so the dates are wrong. Even more wrong. I was looking at the you know, whatever. Hey, man, Unknown Speaker we tried so hard to be organized. Speaker 2 You ever heard of Edward Bernays? Speaker 3 Bernays? Bernays? Is he half responsible for mayonnaise? Yeah, Speaker 4 he's responsible. He is definitely a part of mayonnaise. Yeah, Speaker 1 but his idea was a little different. He thought he roasted his mayonnaise. And like it was like a charcoal and he Unknown Speaker was roasting Speaker 4 What do you do with your mail brown mustard? dripping on you're gonna say out Unknown Speaker your nose. Unknown Speaker No, that's weird because mustard dripping out your nose right now. Speaker 3 I you know people will judge me for saying this. But nothing exfoliate those little feet. phalanges like a good old pack of mustard. That the store bought stuff. You gotta get a pack. Unknown Speaker Did you see a tweet yesterday about that? None. Unknown Speaker Theme Song. care what context that is. Unknown Speaker This scenario, Unknown Speaker Jim Paul Rudd is actually Ant Man. Speaker 5 Everything about him is a little dirty and gross. And is probably a lot of not everything. He Speaker 3 showers a lot. There was no need for us. And I tricked you. You silly idiot. Things I Learned last night Speaker 3 How does feet mustard? Go to Okay, Speaker 1 okay, so have you heard the news about this nun that they I guess dug up? And she hasn't aged at all. Speaker 3 So you're talking about that? Yeah, she hasn't aged at all. She's been dead for four years. And you were like, show me the toes. It's pretty funny. Speaker 2 I immediately was like, Oh, if you don't know the context of this, that's a really tweet about a four year dead. Speaker 3 Sea the toes on that GAO? And you know what, Tim? It's none of your business. I paid for the 89 your business Unknown Speaker nine out of here. Okay. Okay. Edward Bernays. Unknown Speaker Edward Bernays, Speaker 1 yes. Yes. Edward Bernays. He was he. He is the self proclaimed and other people proclaimed but originally so. Okay. Father of PR. Okay. And he is he is really he's, he's the reason Unknown Speaker 50s and 60s kind of guy are well, I Speaker 1 mean, yes, but also before them. I mean, he was also after then. Speaker 3 Yeah. He didn't just come into existence for like 10 years. But is that the time era that his like? Career was, I think, Speaker 1 I think his career. I mean, he was still in his career then. Okay. I think his career was probably the most notable. I mean, I guess then to he had a long career, a long career with we'll get into, but here's the reason why you eat bacon. He's the reason why women smoke cigarettes. He's the reason why Guatemala doesn't have a democracy. Unknown Speaker He's an influential person, Speaker 1 arguably one of the most infamous influential people of the 20th century. Speaker 3 So if you see some lady smoking at a stoplight, yell at her, you go hey, that's Edward Bernays fault. Thanks. Brene thank Bernays for your lung cancer. Edward Bernays brown what? Unknown Speaker Brene Brown Speaker 4 Oh, sorry. That's you're going for? It just hit me and I couldn't Speaker 1 not let it out. That's fine. Okay, so Edward Bernays he he okay. He was born in New York, his two parents from Vienna what's what's via Viennese VN, vn via net Speaker 3 Austria via nets. So sausages are they call everyone from Vienna is just sausages. Unknown Speaker Here's the thing about here's a sausage. Unknown Speaker Oh, I didn't know that you were sausage. Unknown Speaker I'm sausage. Sausage do Unknown Speaker I love our sausage heritage Unknown Speaker we are bold, saucy Unknown Speaker with a Vienna sausages, Speaker 1 he's his. He was twice Sigmund Freud's uncle or nephew, Sigmund Freud. He was twice his nephew. Let me explain. Please. His mom was Sigmund Freud sister. Okay. His dad was Sigmund Freud's wife's brother. Unknown Speaker Oh, so there was nothing Unknown Speaker bad there everything Speaker 3 to learn about Sigmund Freud explains everything else I knew about Sigmund Freud. Every new thing I learned, actually just add to it and makes it make more sense. You know, there's nothing that I go well, it's shocking came out of nowhere. It's all like, oh, you know what? That actually because, you know, that still doesn't make all the sense. But it makes more sense than I did before. Speaker 1 Yeah, that what this means is that there was a moment we're talking about Unknown Speaker family. Freud, you know, Unknown Speaker Eli Bernays is his dad was dad, his dad. Yeah, there was Speaker 1 a moment where Eli and Sigmund both were like, Hey, man. Can I marry your sister? And he's like, dude, me too. Okay, Speaker 3 so hold on. Okay. So. Okay. So, Eli, married Sigmund Freud sister. Yes. Sigmund Freud. Married Eli sister. Yes. Speaker 2 So it's like, I see your eyes tracking the family tree. And I gotta I gotta go. I gotta go. Yeah, so it's Speaker 3 like, if, okay. Okay, that makes sense. That's not super weird. Speaker 1 I mean, it's, it's weird, but it's not so not as weird as Speaker 3 the twins that married each other. It could be one of those people exist. Two sets of twins that married are married to each other. They didn't. I mean, two boys two twins. Twins. Twins, guys, twins. And then twins, gals. Twins, guys. They were like that. Yes. Yeah. So what's crazy is that their kids are genetically also twins. But it's Unknown Speaker the same though. But they're just not twins. Unknown Speaker What do you mean? I mean, no, no, no. Unknown Speaker It's the same thing. It's two sets of siblings. It's not though that married each other. Unknown Speaker No, it's not. I guess it's Speaker 1 one set of siblings. wait all night is the Speaker 3 right it is right. You're right. You're right. You're right. You're right. You're right. You're right. You're right, man. Unknown Speaker This is so complicated. Speaker 3 Do you think that they had a joint wedding that they were like, we're not gonna do this twice? Like, yeah, Speaker 1 we don't have to be. Well, yeah. I don't know. I don't know when they got married. I couldn't tell you. But Speaker 3 who got married first? Because one of them married their sister in law. Here we go. Speaker 1 Let's find out. So Sigmund Freud got married on are in 1886. Okay, no exact date here. Let's see his dad. She got married to him with a Peter doesn't say. Speaker 4 We'll assume after. Well, yeah, it just Yeah. It makes it feel a little better Speaker 3 if it's what year was Edward born? Edward? The person we're talking about, right? Speaker 1 Yes, yes. He was born at 91. Speaker 3 So around the same time, they likely had a joint big old family gathering, you know? Yeah. Yikes. They're like, listen, I know you guys are getting married. You guys are dating. How serious is this? Can we just want to just wrap this up? What is here? Speaker 1 Yeah, we could do we could do your wedding now too. And then Speaker 3 I hope that happens in mind when we do our because we haven't. Well, by the time you listen to this. Hopefully we're still married. Yeah, it happens. Hopefully it works. What would have happened? Hopefully we're still married. Yeah. And a half fell apart. Yeah. Whatever time but anyway, maybe maybe when we go to get married. We'll also try to get are just going to peer pressure your friends into getting married at your wedding? Yes. Okay, is that not seeing the most on brand thing to do? Okay, so siblings, married siblings, siblings, Speaker 1 siblings. And obviously, being a nephew of Speaker 3 can't believe you weren't more mind blown about the twins as well. I'm a little upset. Unknown Speaker I've heard of this. And also it's the same concept Unknown Speaker except for it's not because they're twins, and that's way weirder. Speaker 1 It is weirder. Yeah, it is weirder. But the thing that Unknown Speaker fascinates me is that genetically their kids Speaker 4 are twin. That is really interesting. Okay, what do you think that's, Unknown Speaker that's you know what? That's all I wanted him Do you think? Unknown Speaker Do you think Edward Unknown Speaker and his cousins were genetically? Unknown Speaker Siblings? Siblings? Speaker 1 Let's test it. Do you think do you think Edward and his cousins were genetically eels? Speaker 3 figured out where they came from inbreeding genetically. Fish, kinda. Yeah, it was an awkward day when she gave Unknown Speaker me so many of these I cut off my marriage. Tell me this where they came from. So she's just a ball of eels wrapped around. She's got a little eel crib that she puts him in. Unknown Speaker Got this big eel Ed Unknown Speaker my best friend don't marry your sister. Speaker 3 All right. It's so stupid. If you're new to our show, sorry. Well. So Edward was born in the late 1800s at 91. Speaker 1 Yes. And, and he he you know, he did his youth. Right. And then he graduated college. Sure. And he became a writer for The National nurserymen journal. Which I haven't been able to find much about their subject matter. Trees. Speaker 3 What trees? Think so? Yeah, like a tree nursery? Unknown Speaker Oh, no, I was thinking like, nursery rhymes. I Speaker 3 know. Yeah. That's stupid. That's because you're, that's because your IQ is so much lower than mine. But like Speaker 1 and so he worked that job for a little bit. Okay. And then he went on to a job at the review the medical review of reviews and dyadic and hygiene. Does that have 1912? Speaker 3 I'm so I'm so glad that Brandon got better. And where do you work at? Oh, yes, I work at the Medical Review of reviews at the dyadic dyadic and hygienic raising canes. carwash. Okay. Speaker 1 Um, this this does that took strong positions and favors of showers and strong positions against corsets. That was what they were known for. And Unknown Speaker got to be known for something Sure. Unknown Speaker They sway public opinion. Speaker 1 They are the reason why people take showers when stopped wearing corsets and everyone started showering more regularly was Speaker 3 on like an intentional like branding thing or the editor was just super passionate about Unknown Speaker this. He was like he's like Speaker 3 starving in the streets. People don't know what to do with this the world the redness is crumbling. And he's like, Yeah, this freakin corsets that these women are wearing. Yeah, if we Unknown Speaker can get the women out of the corsets and into the Speaker 3 women out of course sets in the shower and prayer back in the school. Day your priorities are just top notch brother. Speaker 1 So he was working for the these people influenced him as what I'm what I'm trying to say, okay, he learned a lot of things. He started showering more, he started showering a lot, like six times a day, it was a weird amount of showering. And so he became a writer for them learn a lot of things. And then guess what happened. Speaker 3 I don't know, the core set industry came back and was like, Get out of here honestly, Speaker 1 really close the war. And he was hired by the commissioner said he was hired by the Committee on Public Information or the CPI, which is the precursor to the CEA. And so, he was hired by them and they were like, Hey, remember, hey, if you are Speaker 3 listening, by the way CIA, FBI, cool jobs. I'm open. You know, like, I'll leave my career behind. Speaker 1 We haven't looking for brand partners, please. Yeah. If the Speaker 3 CIA's podcast advertising, Speaker 2 please let us know. But until a.com/see Unknown Speaker and use promo code Unknown Speaker stupid. Why would we work for the CIA? Oh, I'm Unknown Speaker saying if they want to Jason Bourne me I'll do it. Speaker 1 Yeah, yeah. Have you heard the conspiracy theories that like all those Jason Bourne type actors are actually CIA agents. Yeah, yeah. And that's their cover is that is that oh, everyone knows them as the agent. So they're like, Oh, he's doing agent looking thing. He's just practicing for a movie and then they can ship a Speaker 3 movie. So you're telling me, You're telling me you see Matt Damon somersault into the Tropical Smoothie Cafe. And he shoots three people and then jumps over out the back window. Yeah. And take it over on it and you go, he's practice. Oh, he's practicing. Keep your chops up. Dude. I saw you know, three people got murdered. My mom's dead now. But Matt Damon was practically giving it a shot. Yeah, dude. Practice. Well, the Unknown Speaker idea is that Speaker 1 you're hiding them in plain sight. And so everyone sees Matt Damon like, oh, he there's no way Matt Damon's the spy in this situation. And you're like, you're like we're pretty sure someone here is spying on Speaker 3 you or in government? Yeah. Matt Damon sits down across from you. And you're like, I'm totally safe because this is Matt Damon. Speaker 1 Oh my gosh, Matt Damon, can I have an autograph? And then he slips you some chlorophyll? Speaker 3 Do you know Paul Rudd is actually Ant Man none of here's the thing though. None of the other Marvel heroes are real. But Unknown Speaker for some reason, Speaker 2 I also I also real quick before we move on, I need to I need to make this very clear. Speaker 1 I just misspoke. I said chlorophyll. I know. It's chloroform. I said chlorophyll. You don't have to come at me. Sure. You don't have to come at me. Unknown Speaker Hey, that's fine. Late. That's fine. Danielle, I'm looking at you. You Unknown Speaker don't have to correct me and that's great. Speaker 3 It's just, you know, you know the difference because you're Unknown Speaker because my IQ Unknown Speaker spy. You're not a spy. Speaker 2 Gotta see a.gov/dylan.com.com/zone.gov.gov.org. Unknown Speaker So, I don't know how we got here. Speaker 1 So the CPI hires them. And they were like, hey, there is a war going on right now. And the entire world is a part of it. Sure. Here's the deal. The American people don't want to be a part of it. But he's one Yeah, but they're like here's the thing. Unknown Speaker We need them to be part of we Unknown Speaker want to be a part it's a war we want to be a part in your Speaker 3 spin World War One. Yeah, that's what they're asking. Yeah, they were Speaker 1 like can you get public opinion on our side? And so he started a propaganda campaign convincing people that the what was happening in the war was an actual issue that Americans needed to be concerned with and they needed to go fight to make sure Speaker 3 they're gonna go out there and we're gonna kill those on showered corsets were in world people. That's pretty close. Speaker 4 Basically, conducted this this big psyops campaign they're dirty Speaker 3 and unnaturally small tire Corp said, see what you look like as a real man. Unknown Speaker Show me how thick your ribs really are. Unknown Speaker Idea of all these soldiers wearing corsets just Unknown Speaker kept razor I can fight better? Unknown Speaker No, that's what they want us Unknown Speaker to do is to look bigger. Make makes us smaller targets. Stupid? Unknown Speaker How does he swear their houses for the public? Speaker 1 So he just convinced as he runs these series of propaganda campaigns, convincing everyone that what the access was doing was an actual threat to American life. Yes, and or was it? debatable, but did he convince everyone? Yes, we joined World War One. And then at the end of the war at the Paris Peace Conference. He had like a speech that he talked about where he talked about using psychological warfare to get Americans into the war. Speaker 3 And why did he give this speech? Because he was this? Why was he like, Unknown Speaker here's what we did. Speaker 3 At the end of this war that we've won, it's time you know, there was no need for us. And I tricked you, you silly idiot. Speaker 1 Well, no, he talked about he used the word propaganda and he talked about the influence that it had on the war and the ability for the allies to come out victorious in the war. Unknown Speaker Okay. Speaker 1 And is that look, I did it. Well, I think the reason he did it is because all the businesses in in the US were like, give me that guy's number. Sure. And he will, he did put a spin on it to say, Hey, this is not just a wartime thing, this can be used in peacetime. And he talked about Speaker 3 you know, what, if you're having trouble selling your products, Unknown Speaker propaganda propaganda Unknown Speaker now we just call it influencing. Well, he talks about, he talked about Speaker 1 when he was a writer for all of his cassettes, that there were these. What's the right word for it? Inappropriate plays that were trying to make it into Broadway. But the American people who were like kind of in charge of Broadway, like that's dirty, we don't want your dirty plays in our Broadway. Like Amsterdam place. Yeah. And he was a part of spinning public opinion and getting them to be like, hey, we want to watch your dirty place. Okay, Broadway was like, Okay, fine. You could bring your dirty plays here, too. And he's like that worked in peacetime and also got us into the war. I worked in wartime. It can see there's, there's precedents for this. Sure. And so he became a bit of a bit of a mogul, hiring just about every significant business. sure about the rest of the 20th century. I want to take a look at a couple of his most notable campaigns that he did, because they are interesting. I mentioned I mentioned bacon. He he did this campaign for the pork Unknown Speaker industry. Speaker 1 Not specifically for I mean, I guess, technically, for the pork industry there. It was a company that sold bacon, so they're like the last one is the pork industry. Okay, but he he was hired because they wanted obviously to sell more, more pork, but people at that time, we've talked about this in a recent episode. They didn't. They either ate just kind of leftovers from the day before. Or they ate just like coffee and nothing else for breakfast. They didn't eat they it was whatever. Hey, thanks for checking out this episode. If you'd like this one, we've got a lot of great past episodes that you can check out. One of my recent favorites is Frank Abigaille, Jr. It's the dude from the movie cast me if you can, and it's the story about how he scammed everybody into really big scam. There's one scam that's like the scariest of scams I've ever heard someone scam. So check that one out. It's a fun one. I like it a lot. But thanks for being here. Speaker 1 What he did is he was like, he's like, we need to convince people that breakfast is something that's important that you need to do. Sure. And so what he did is he went and he just caught a bunch of doctors and was like, Hey, Unknown Speaker I know why. Okay, he's just like, I've heard sorry, that's what Coca Cola does. Unknown Speaker It was like, I've heard a call. Not in this. Speaker 3 Okay. But that's what they do. Whatever they pay doctors to say that their products are not as terrible for you as they are. Yeah. And they've been caught doing it over and over. Speaker 1 Here's, here's, here's what he did. Here's, it's it's a loophole. It's a loophole. Because what he did is he would say he went to the doctor, and he said, Hey, Doc, he said, we've got Speaker 3 how much bacon could a person eat before it's not good for them? Probably six slices every morning. Great. Doctors say six slices every morning is good for you. Is that? That's Dr. Phil right now, Unknown Speaker five slices of bacon is good for you. Unknown Speaker Is that when you said six? Unknown Speaker But that's closer? That's closer. Speaker 1 What he said is he went to doctors and was like, Hey, I've heard that when you sleep. Your body uses up all the energy that you had left. And so when you wake up, you need to replenish all of your energy. Is that true? And they were like, well, yeah, you are going to need to eat something, get some calories and you because you know, you don't have any you were fasting overnight. Okay, it's like, okay, so we need to break that fast. And we need to eat to replenish that and they're like, Yeah, and it's like, Would it be true then, that the more you eat, the more energy you're getting yourself to start off the day with a higher amount energy and they were like, yeah, and he was like, can you get? I don't know. 4500 other doctors to agree with you on that on a paper. And his doctor was like, Sure. And so the doctor went 4500 Can you Speaker 3 be at 4500 of your closest friends and peers to sign a paper for that? Small ask? Hey, I got a tiny favor. Speaker 1 Just a tiny favor. This is a really small thing I want. But if you do it Speaker 3 number one, I watched your dogs a couple of weeks ago while you're out of town. Yeah, great. This here's how you can pay me back. Unknown Speaker I was gonna go away weird Speaker 1 gonna say with 40 501 doctors who signed said, hey, it breakfast is before 201 Because he got a Unknown Speaker great 40 501 Speaker 1 Doctors say that you need to eat a big breakfast in the morning. And what's the best big breakfast? Oh, I don't know, maybe pancakes and bacon. And so you started this brighter breakfast campaign about how you don't have any any energy when you first wake up in the morning. And the reason for that is because you slept, you slept all your energy away. So eat a bunch of bacon, eat a bunch of pancakes and get all your energy back Unknown Speaker and smoke taste. Speaker 1 And here's here's the interesting thing about this. Not long after this. He was hired by Kellogg's and he started the breakfast as the most important meal of the day campaign, which in in a weird twist of fate. That campaign almost went against this because that campaign was like we're eating too heavy of breakfasts. So he was the reason why that campaign that other campaigns so he did Speaker 3 so what he did. Hey, breakfast is huge, yet. Yeah, here's the solution for how big breakfasts are. Here's a solution for how sugary breakfasts are. Yeah, yeah, I mean, that's the way to build a the only way to build like an inner like a huge enterprise like that is to keep creating problems and solutions. Speaker 1 Yeah, you keep creating these issues and solving them. Another one that very similar to this before we move on. He did um, Betty Crocker's like instinct cakes. Okay, Betty Crocker came to him and they were having a hard time selling their instant cakes. And at the time, the original recipe, it was literally just a powder in the water. You just mix the powder with the water, you got it. And he came to them. And he said, take the eggs out, but then put the eggs in. And they were like, a why? And he's like, here's the deal. He said you're trying to market this to women. This is like the 30s you're trying to market this to women. And he's like women he's also Sigmund Freud's nephew said women. They want to know that they're bringing life into something and so they can symbolically add eggs and bring life to their family. Unknown Speaker And if we can go back in time Unknown Speaker and it worked. That worked. I think Speaker 3 I think the reason it works is like bring life into your family Viator aches later Speaker 1 later on in the autobiography and 90s when he said what he said is he said I think the reason that word is because the powder and the water felt lazy and women wanted to feel like they were that's something yeah at the time he said it's because they want to provide the but which Speaker 3 is weird in retrospect I was thinking you want you want your kitchen to look like a mess so that your kids feel like you did something like Speaker 1 Oh, she made us this cake when really you just put some water on some powder and well I think that's Speaker 3 why some of these meal kits work Yeah, no yeah the frozen meals or whatever if you get the ingredients and like they teach you how to make all this stuff like you feel like you Speaker 1 made that meal like I did this not you me Unknown Speaker Yeah, and that way you get food poisoning it's your fault Unknown Speaker but anyways, uh so I told Unknown Speaker my doctor he could do that thing that he liked Unknown Speaker why people aren't going away from Alaska come right back what is your Unknown Speaker say though? Speaker 2 I said I told my doctor he can do that thing they like yeah didn't finish Unknown Speaker the thought and you Unknown Speaker okay you're you did Unknown Speaker we're here. Put a finger up and you go Speaker 3 we're if we can slow ball playback the look on my face. Whatever you talk, Unknown Speaker he could do that thing that he could do that thing that that was supposed to forget it. This scenario Unknown Speaker this is the series finale of our show. That's the last just roll the outro Unknown Speaker okay Unknown Speaker all right, keep going. Nice to Unknown Speaker see did Unknown Speaker I'm crying. Oh my god Unknown Speaker okay, so Unknown Speaker are you tired today? Speaker 2 Oh I'm so tired. You look like it. Yeah. I saw my daughter yesterday Okay, so the next client Speaker 1 is next client was Liggett and Myers Okay which one of the manufacturers of the Chesterfield cigarettes okay. And their competitor Lucky Strike was going out and hiring famous people. You might call them influencers. Yeah, to smoke their cigarettes everywhere. And it wasn't working great for like an admirer is because obviously, they're compassionate. You know, we can't get the famous people. And so. So what he did is he made this campaign that basically just made fun of Speaker 3 all famous people. Smoking was as big as it is. Yeah. Yeah, Unknown Speaker it was a huge deal. Speaker 3 I told you, they're no fun. I think Well, I think in 40 years, we'll look back at social media the way we look at smoking right now. Yeah. Where it's like, Yeah, crazy. Anyway, go ahead. And why don't we let people do that? So he's started making fun of of Speaker 1 so yeah, he found all the actors and actresses that they had smoking cigarettes, found the likes, and he just made them look stupid. Like he just put out articles where everyone was like, that's a dumb actor. Like and so wait while he swayed public opinion so then the actor Yeah, that that Speaker 3 you get a brand deal. And then this guy works for the other company and now he's gonna slander your name just to sell more cigarettes. What are you talking about? Speaker 1 Yeah, and so lucky strike saw this campaign come through. Speaker 3 So you're saying because I just did like freakin Eggo waffles on Instagram. Waffle Toaster Strudel. Oh, are gonna come after me? Yeah. Like Pillsbury. He's such a nerd over he's gonna be like, actually, here's something problematic from 2007 The Jared did Speaker 1 yeah. You don't want anything to you don't want to be like that guy. That kind of influence or you want to be like, you're Unknown Speaker gonna ruin people's careers. Yeah, yeah. Speaker 1 And so lucky strike saw that campaign. And they were like, call that guy. And they were like, Speaker 3 we like that. They were I like that. You did that? Very funny. You're Speaker 1 like, that was a great guys a great campaign. That was a great campaign. How much what's your rate? What's your raid? So they stole away from Liggett and Myers? Speaker 3 Right. The sprint guy? What he used to be the Verizon Speaker 4 urinal. And his his contract expired. And then he went to sprint. Yep. Smart. Speaker 1 Yeah, I don't know if they had exclusivity deals at the time. Probably not. But there probably was like, hey, like, I'm not gonna hire you. If you're gonna be like that. Like, if you're gonna be working for them. You're not gonna be working for me. Sure. You know? Unknown Speaker What year is all this? Speaker 1 This is 1927. Right. Okay, so we're in the 20s. Yeah. And so, Lucky Strike hires him. And lucky strikes. Like, here's the deal. They were like, look, some women smoke cigarettes, but very few most women. We need all women is wrong. So yeah, most women won't smoke cigarettes because it's seen as not dignified for the woman to smoke a cigarette. And so they're like, We need them to start smoking cigarettes. We've got a few issues with it. Speaker 3 He's like, have you tried adding eggs? You tried taking the ace? They want to bring life you know? Let them crack an egg over a crisp new pack Unknown Speaker I'm making cigarettes Speaker 3 it's gross. Put in your pocket all day. It's gross. Speaker 2 just wants to dried egg on the outside. Oh, gross. Yeah, so rambled. So he Unknown Speaker started, he lost a few campaigns. So the first one was he he started Speaker 3 what better way to start your day than with a good old cigarette Speaker 1 there at the time was not the most important Breath Of The Day. Unknown Speaker He was holding their breath when they wake up just for getting on and they go Speaker 1 so he did a couple of things here at the time. The there was beauty standards, but there wasn't a standard that like you had to be like super thin because remember, people just stopped wearing corsets. And that was the only way people were thin before right so there wasn't like a like control now there wasn't like a control your IQ thanks for listening, control your weight, like, standard, you know, people would would just pack Speaker 3 it in with the source and create the body mass index. He went and Speaker 1 he started this campaign that kind of influence people that oh hey, I need to lose weight. And he got he got doctors and everybody arguing that like being overweight was bad for you. And so he didn't Speaker 3 I was actually not overweight until I started eating all frickin bacon for breakfast. Speaker 1 And so he kind of created this beauty standard and then he went out and he created this ad campaign where he said reach for a lucky instead of a sweet and so basically saying Don't grab a cookie, don't grab that cake. Grab a lucky cigarette, because it's not going to make Speaker 3 cake. Or to keep cylinder I reach for lucky instead of a sweet Yeah. Speaker 1 And yeah, that's that's a that's an influencer that they got on the ad. Here's a more slightly more pointed version of this same campaign. Unknown Speaker So opposed to you five years from now? Speaker 1 Yeah, it's supposed to make you make you thin. If you're smoking cigarettes, you get thin. Here's the problem now. People weren't buying lucky branded cigarettes. They're buying every other brand of cigarettes. Because lucky. You'll notice from this picture has this bright green branded box. Sure, green at the time was out of style. And so it didn't match any women's clothing. It clashed with all the ones Hey, and so Bernays came back to lucky and said, hey, you need to reprint all your boxes because the green is clashing with women's style right now. And they said we've printed way too many of these we can't we can't reprint that many boxes. That's millions. And Speaker 3 sometimes they are I gotta get him on board for green greens like money. So he Speaker 1 went and he threw this Gala in New York. And he invited all the who's who Speaker 3 of pop culture. So I'm saying dude, I got the brain for this. Speaker 1 And he told them all the word green and he told him he scheduled an event right before the gala started and at the at the gala, like a high relevant about why green is the superior color this season. And like this whole thing and had like all the big newspapers present to write about how everybody was wearing green, and then launch this campaign with women smoking the cigarettes wearing green, and Lucky Strike blew up. It was the women's brand of cigarettes. They match and match the in color. He made green the color. And because it matched then it blew up. But he wasn't done yet. He wasn't done yet. With the with the there was a Easter Sunday parade in New York. And he said that he's uh, we need to put the cap on Easter Sunday. And so Speaker 3 Okay, yeah. Easter Sunday is not cool enough. Speaker 1 They had it they had as like, you know how, like, on the Thanksgiving, who's the Saint of Easter Unknown Speaker Easter Bunny. Buddy was smoking you Speaker 1 know, they had like, you know how like a when you go to the Thanksgiving Day Parade, and like they stop every so often. And they do like the marching band thing. Yeah, they had they had at the Easter Day Parade, Easter Sunday parade, they would stop and they would do a marching band thing, but it's a reenactment of Mary and Martha finding the finding. Unknown Speaker somewhere else. Speaker 2 They found the tomb and Jesus wasn't there. And they're like, oh my gosh, I need a lucky branded cigar. Speaker 3 You still found a way to make a mockery of the Bible. That's great. I love that for you, Tim. Wow, what they did was you signed the contract Unknown Speaker Oh, man, Unknown Speaker so he hired Unknown Speaker just a bunch of rich women. Unknown Speaker I'm so disappointed that you did that joke. Speaker 2 That was a good joke. That was a really funny joke. Oh my god. So Speaker 1 you got it. You got a joke that you're trying to make back you got to you gotta want to let me go for it. Speaker 2 No, you're gonna say what are you gonna say? I wouldn't gardener came up on them. And he he was like, I could use lucky breads. You guys gotta like, Speaker 3 you know, maybe it's because I view this text as a holy thing that speaks to me. But if you want to keep making jokes, I'm actually on the side of our YouTube comments. That guy comments as well. I think it's a good joke. Sure. Speaker 1 Okay. So he hired a bunch of rich women. And he said, Hey, wear green to the parade. And also smoke some cigarettes while you watch the parade. Sure. And all around them. All the wealthy women of status, are smoking cigarettes, and they're like, I want to smoke a cigarette. Okay, and took off. Women became smokers. This is Speaker 3 it's so interesting to me how marketing and influencing work and how they've always worked. Yeah, and why we do that. Yeah. But it's also interesting. So I'm actually trying to figure this out now because it's so influencing his dying right now. Yeah. Because it's, there's way too much of it. Like every other account you follow on social media is trying to sell you something now. And so this is just an inside for how my brain works. I'm trying to figure out how to do brand deals. In a way that's like the de influencing videos. Have you seen the there's a whole section on Tik Tok that's D influencing Now have you seen that I've heard of this be influencing is where he's like duetting or GE, or whoever it is. They're they're doing wedding a video. And they're showing you how much everything costs and be like, you don't need to spend this. You don't need this product. This product has nothing to your life does not make your life easier. This is an unnecessary cupholder. For your car. Yes. You have a cup holder? Yeah, yeah. Use the cup holder in your car. Yeah, yeah. Yeah. You know, you don't need a sticky note pad in your car. You don't need a marker board right by your keyboard. You know, saying? Yeah, I hear you don't need counseling. So what you're trying to do is, I don't know what ads are running on our show right now. You don't need. Speaker 1 What you're trying to say is you're trying to take those people are trying to teach people that you don't need those Speaker 3 things. I'm trying. I'm straight up trying to figure out how to D influence you ended by? Speaker 1 Yeah. Have you seen that video? That dude on the airplane, who was using reverse psychology to get no one to sit next to everybody who was walking down the aisles of Southwest? Just like patent? Yeah, Speaker 3 I've done that before. Before. I honestly, at one time, there was a middle seat open between me and a guy in his 50s. Right. Yeah. And there's a pretty girl who gets on and I see him adjust his seat. You know? He's there. Yeah. And she's, she gets to our row. And he was Do you need help putting her back up here? I can get it. And she was like, oh, okay, thanks. Put it back over. Here's that middle seats open. And like made her sit next to us. And I'm like getting the window seat. And I'm just like, she's like, my age. Yeah. Yeah. And I'm looking straightforward. And my only thought is like, how do I get this girl out of this? Yeah, because he's trying to small talker the whole time. Yikes. So I put my headphones in and I let her suffer. So I just hit five guys. And I was like, you deserve a soup. You can't bring soup on a plane. Now she she was pretty good. She put her headphones in and shut it down. Yeah. And I was like, I was like, Okay, you're good. But I just got so panicked for her. Yeah, that Unknown Speaker is annoying. That is annoying. Yeah. So same concept. Speaker 6 Hey, it's me again, thanks for being here for this episode. If you like what we're doing, it does cost us money to do this. And so just think about that. You know, that's it. We have Patreon supporters. And it really helps us to make this show possible. Honestly, we're so grateful for everyone who listens to the show. But there's, there's people who want to make more of it happen and so they financially support the show. And you get a lot back for it. You get our private discord where we chat every day we're hanging out and just getting to bond and hang out. We also do live zoom Hangouts for our Patreon supporters. You get exclusive merch, it's a good time, there's a lot there's a lot in it for you. And it's a lot enough for us because we get to know you better. You know, you're not just a number and a stat board or whatever. But you know, you're our friends and we appreciate you a lot. So consider doing that. If not, then you can listen to this dumb little ad, because that's how we're gonna get money from you. We're gonna leech from you either way. Speaker 3 We're gonna get paid. We're in this for the cold hard cash baby. Unknown Speaker Anyway, here's an ad. Unknown Speaker How do they how do they get it though? Speaker 1 I realized I forgot to put a CTA in mind. Oh, dang, we're doing Yeah, Speaker 6 they can text Tillandsia 66866 Thanks, Jared. Speaker 1 It's interesting. You brought up the DEA influencers. And what they're doing is because it it's hard to imagine the world being different than how it is for us because we're always being advertised to. And always being like, everything we watch has product placement in it. You see the Speaker 6 TV that's free. Once it's a free TV, look it up A free TV. Speaker 3 Who makes it? It's a free 55 inch TV. Give it to you for free. But the catch is, is that there's a separate screen at the bottom that just shows advertisements. Unknown Speaker Oh my gosh, are you seeing it? No. Speaker 3 Put up free advertising TV on Google or something. Because it's got a it's got a soundbar built in. And then right underneath the sound bar is a separate smaller screen that just shows advertisements. And that's how it pays for the TV. Speaker 1 like kinda like a like a NHL game, like the like was just like a ticker. Speaker 3 But bigger. Are you finding it now? Oh, here it is. There you go. Can you put it on the screen or something? Because the it's not a smart TV. It comes with like a fire stick or, you know, a smart device. But it's not like any kind of revolutionary TV it is. Speaker 1 I mean, it looks kind of kind of cool. Like, I'm not gonna lie like I'm like. Unknown Speaker Every time you turn the TV on, there's ads at the bottom now. Unknown Speaker Yeah, that's what gas tapes are right. Unknown Speaker True. I mean, Speaker 1 no, like, I kind of like like this shows that scores and whether I'm okay with the key ad show me the key I like it's kind of cool to have the scores down there. And the weather. Like that's kind of neat. And for free, Unknown Speaker for free. Unknown Speaker I mean, it's kind of kind of cool. Speaker 3 Really, Tim, this capitalistic nightmare is cool to you. Speaker 1 Kinda, honestly, here's a better looking one. I like it. Is that is that bad? Speaker 3 I think so. Is that let me try to D influence you from this TV. Do it real quick. Do you realize that I'm I'm D influencing you into buying the TV. Unknown Speaker It's kind of cool. Now there's Unknown Speaker fantasy football scores down Unknown Speaker there. And you can scroll over and you can order now through TV. Speaker 1 That I mean, that's cool, though. Is it like you're sitting there you're watching the game. You're like, Man, I wish I knew the score of my fantasy football team. And also I wish I knew how to order some stuffed crust I'd pay nothing for it Speaker 3 so that's that's the idea. But you have like every time you turn your TV on every time you have an advertisement, I don't like that. Speaker 1 I mean, that's no different than now. It's just a smaller screen doing it. It's no different. What's the difference? is the same. Okay, I don't see I don't see a difference that and like if it's free. It doesn't have a webcam though. Which kind of stresses me out. What do you need the webcam for though? Speaker 3 Isn't that a little weird? Yeah. Is it gonna track your eyes and see, I found out Speaker 1 the other day was that I was reading for podcasting. But I was reading this report from this guy who's developing. It's kind of Spotify won't comment on this. But he says he's contracted from Spotify. He's developing an AI that will do host read ads for hosts a podcast. Yeah. And so then when we talked about that, what it'll do is it will use Spotify as data to when you're listening and be like, hey, Jaron, do are you looking for a great place to eat lunch at Kansas City? Try Hawaiian Bros and it's me talking to you as the podcast hosts but because spice says this says your name Yeah, because Spotify knows your name because you have a profile and it knows your location. So it tells you Kansas City and it's like subbing in those words, and if you're in Guatemala, it'll speak it'll speak in your negative language because it's a on your native language voice. Speaker 3 It will speak in your negative language that was so racist. That was so racist Have you wow we got we got them folks right here on the tiller podcast canceled this man Unknown Speaker speak to me in my negative language you Unknown Speaker Is that crazy though sad, Speaker 3 but small brain did if you Speaker 1 use Spotify Premium because it's an IT knows everything about you? And so it's like, it can Speaker 3 show that it is that his marketing tactics? Were really brilliant for the 20s and 30s. Yeah, it's crazy how people responded to those marketing tactics then it is scary how personalized it can become now Speaker 1 what's wild to me. Now I can kind of get it because like we have a preference for was wild to me. Is it back then, at that point in time like you have The wealthy that were buying all this stuff, sure, but the general public they only bought needs then buy wants. Right. And it was Bernays and his colleagues that shifted us into that mindset of, oh, I want that. So I need to buy it. I'm I'm not. Speaker 3 I have another I can satisfy my wants. Yeah, Speaker 1 I have another bottle of poison sauce in my fridge. I need to buy another one. Speaker 3 Buy a bottle of voice or the store. Oh, no. Speaker 1 So anyways, here's my favorite thing he never did, though. So in 1954, there was a company called the United Fruit Company, you know of them today Speaker 3 as the U FC. Speaker 4 I mean, that is a rebranded that is the Speaker 3 UFC. They made a hard pivot. Speaker 2 They were like, Okay, we've been making free forever. But what if now we fought from F word to F word Unknown Speaker from F months, 10 months baby. Speaker 1 Now you probably know of the UFC, they've rebranded as Chiquita, okay, they make bananas, they probably the majority of the bananas, you can do a mix on in your life, they Unknown Speaker bananas are not bananas come from a Speaker 3 banana camp. And so a Catana. Speaker 1 The thing about the United Fruit Company is they got started in 1999. And they were benefactors of a not so great government in Guatemala that was like, Yeah, you can just take money from who or take land from whoever you want. And enslave whoever you want, and do whatever you want with that land. So they gave the United Fruit Company 450,000 acres of land to pay people less than five cents a day. Sure to make fruit. Or harvest fruit, I guess. Plant fruit. Yeah. And that was how their Be fruitful and multiply. That was how their business was successful. They did this for a touch over the years. slave wages. Yes. And by getting land for Super free, well, in Unknown Speaker 1940, our watch ads, but yeah. We'll give you the land. But it goes to the Pizza Speaker 4 Hut. Pizza dad, like what the heck is a pie? I don't Speaker 3 know. Our advisor Edward told us to do it. So we're just gonna follow. Speaker 1 Follow is this lead? So the United Fruit company's been doing this for about 50 years and but in 1944. Guatemala was thrust into a revolution. Sure. And as a result of that revolution, democracy was born in Guatemala, and the new Democratic Republic of Guatemala was like, hey, the way we've done all this stuff in the past is not wrong. Cool. Yeah. And especially you the UFC, you are like the worst part of this country. And they were like, We're gonna buy you've never paid taxes here. But imagine Speaker 3 your oppressor is a fruit company. Like bats. You got to rebel on that. And imagine that history where your grandpa is telling you, we rebelled against the food company. Yeah, Unknown Speaker we we read a cartoon? The money is the bananas. Unknown Speaker Again, yeah. Speaker 1 So the President came back to them and was like, Hey, you guys need to pay taxes. Tell us what your land value is president of Guatemala. Yes, the new democratically elected president was like, You guys need to pay taxes. Now. You have. Now they have well over 500,000 acres of land. And it's like, tell us the value of your land. And they came back and they grossly undervalued their land because they were trying to cheat taxes like $1. Yeah. And so they were like, Okay, we're gonna buy back all your land for that value that you gave us. And so they bought back the vast majority of their land at $2.39 an acre, and the United Fruit Company was real upset about this American company. And they were like, Hey, this is not okay. So they hired Edward to Speaker 3 persuade just the president of Guatemala, get inside of his head, Unknown Speaker mess his brain up a little bit. Speaker 3 Hey, you know, we want our they're laid back. But if you could also, like convince them to smoke some cigarettes with some eggs on it. Speaker 2 Yeah, that would be great. Tell them that yogurt is really good for Speaker 3 Tell him we'll let him do what the doctor likes. And don't elaborate on what that means. Speaker 2 More information. that weird idea. Speaker 1 So the Edward Bernays goes and he starts doing this. This big campaign, okay about how evil it is for a nation to take land back from landholders no matter the reason. And he got this into the school system, he got this into the news. And all of a sudden, the American public is like, yeah, there's nothing worse you can do and in a democracy, then take land back from landowners. And then once he swayed, he turned that opinion. He started writing articles about all the Guatemalan government is taking land from an American owned business. They're doing this thing that we all know is evil, and is immoral. They're taking land from everybody. So now the American people are like, why would they do that? And he's like, it's cuz they're communists. They're not communists. They are it was a Democrat democracy. Yeah, it was Yeah. And and but he's like, he's like they're they're communists. They're trying to set up a commune they're, they're just stealing everyone's land away. And so then, they long story short, influence the United States government to form what was known as Operation PBS success. Unknown Speaker Was I don't know why. Unknown Speaker PBS success sounds like an after school show Speaker 2 PBS success, but S is still that PBS PBS success. PBS Unknown Speaker zags. So you're just stupid. What is the PBS stand for? Pretty Boy Unknown Speaker the boy Unknown Speaker that's a good call back. Unknown Speaker So they go in for pretty boys success. Sure. And Speaker 1 here's what's was Wow. Is they said, Okay, here's what we'll do. We'll go in. And we're going to train 480 rebels, okay to do this coup, and take over the Guatemalan government. Speaker 3 Again, let me ruin an entire democratic system to sell more bananas. Unknown Speaker And so the United States can I Speaker 3 bring up that actor's marriage. I understand. He was selling my competitors cigarettes. Speaker 2 Yeah. My my client wasn't selling enough cigarettes. Unknown Speaker And so, so deeply unethical. Speaker 1 So so the United States Government trains 480 rebels in military Speaker 3 and they said, Hey, go to the river. Drink from it Unknown Speaker since you like Bible jokes so much. Speaker 1 It's so they said 480 rebels and then they said, Here's your, here's your path, you're gonna go straight for the capital. You're gonna take over and they're gonna be like, we bout your your might. But the United State government knew they were like, these rebels suck at war. Soccer rubella. Yeah, they're gonna they're gonna lose big time. And so then they said, Hey, Eddie, we need your help with this. And so Eddie was like, I got you. So Eddie went before they did this invasion. And he did this huge propaganda campaign. And they put all these rebellion posters all over the country of Guatemala, of Guatemala. Advertising that there was this huge rebellion group forming that was underground that no one knew about, Speaker 3 or like a friggin chess club. Rebellion. Tuesdays at eight. We're on posters everywhere. Unknown Speaker Well, I mean, it's like, it's like, it's like, yeah, the Speaker 1 President is trying to take your land, take it back. Like those kinds of posters and branding it, like this rebellion group was really big, but there was no rebellion group. It was just these people, these 480 people that the US trained to send out. And they weren't spreading. They weren't growing. They weren't that big, just 408 people, how many people showed up? Guatemala, the Guatemalan people for a few months was like, this group is growing and growing and growing. I'm seeing their stuff everywhere. Sure. And then Eddie launched a radio station in town, where he was going to broadcast as like the local news thing. And so Speaker 3 the local news thing, what are you talking about? He Unknown Speaker became he became the Speaker 3 alright it's your morning drive to the rebellion. You know, next up, we've got that classic hits. What do you Speaker 1 want? It wasn't it wasn't for the rebellion. He started a few months. to head and became the media in Guatemala, he started this radio station, we Speaker 3 rush limbaugh his way into Guatemala. And everyone's like, Speaker 1 that's the guy we need to trust for news. And then the day of the Speaker 3 so he like, straight up went from marketing to like, propaganda property. Well, Speaker 2 he's not hosting this. But he's controlling this, if that makes sense. And so Unknown Speaker the day of the rebellion comes, and I'm just Unknown Speaker now realizing we're gonna get some pretty weird YouTube to use the rebels, Speaker 1 the rebels invade 480 of them, and they are doing awful, they're getting slaughtered, they don't stand a chance. But then, but the radio station is saying they are crushing them. The radio stations talking about how they're taking over the city, everyone needs to evacuate, everyone needs to get out. And the Guatemalan army surrenders. Because they hear all this news, they've been seeing all these posters. And now they see the rebels marching on them, even though they're clearly losing, like the rebels are clearly worse than them. They surrender. And then they take over the Guatemalan government, and the US puts in a new person that is their puppet leader that then allows Chiquita the UFC to have all this for bananas and continue to pay their workers five cents. And it was a massive success. And then Speaker 3 that's your favorite thing he's done. I just, I just want to rewind and make sure I heard that correctly. Why Unknown Speaker is my favorite Speaker 3 thing he did was overthrow the Guatemalan government. Oh, cool. Well, he wrote he overthrow Speaker 1 the overthrow of the government on this like false pretense it the fact that he pulled it off is what's crazy to me. Like it's crazy, because there was not. It was not through military might. It was not the fact that he used the United States military. There was, in theory, a threat that the US military was coming like that they were on the side of the rebels. But it was the fact that he just convinced everybody in Guatemala that the rebels were winning. And they believed it, which is bonkers to me. Like that's the only reason that that was successful kid. Sure. And so and the only reason yeah, Speaker 3 you get enough people to believe that the government stole something from them. Yeah. Doesn't matter if it's real. If you get enough people to believe it, they'll believe it. Scary times. Speaker 1 So he continued getting hired continue to getting massive contracts lived until the mid 90s. So he was like 103, when he died, GE wrote a bunch of books. But his first book was called propaganda that did not go well, because the name, the next one was public relations, which I'm pretty sure he used that name. He came up with the word public relations. And I did Speaker 3 a PR move here. And I want you to I posted about how expensive weddings are for couples who aren't in love. And it's just so that when people see how simple and basic our wedding is slash was at this point, they're not. They're not like, Oh, no Gerrans poor. So, you know, it was a PR move as a choice. You can be like, I chose a seat at a small wedding because they're really in love. Yeah, Unknown Speaker because they Yeah, they expect to last. Speaker 3 But we're going all out. We're doing the small town wedding thing where I'm wearing cowboy boots. And she's wearing a dress from Ross Dress for a camera. Yeah, you know, we're going all out and doing the little courthouse thing. So. Speaker 1 So he, here's the thing, though, Eddie was not. He is seen as the father of public relations. And he obviously had a lot of these big, big brands that he worked with and did these big right. But it wasn't the only one. But for some reason, he's the one that everyone remembers. And the Speaker 3 arguments because he got in the minds of the public. Well, it's because he Speaker 1 did it for himself. Yeah, he made his own brand. And he did the public relations things for himself. Everybody else in the industry hated him. They're like all he does is talk about himself. All he does is brag about himself. But he put himself in a spot where he was the authority on it. And it worked. He was the authority on it. And then he started getting a lot of pride Gary Vee. Exactly, same concept. The irony of it is, is a lot of what he did, like you said, questionable or Mikado questionable from a moral standpoint. And it's interesting, questionable, Unknown Speaker is it? Is it questionable? Unknown Speaker Is it just like the sea? You think it's debatable Speaker 3 is the the overthrow of the Guatemalan government for the force of propaganda and the use of radio waves and posters and monthslong tactics and it corresponds to the United States government just to sell more bananas at a slave wages price? You think that's like questionable? It's like debatable. You think it's like somebody can maybe like kind of throw around and maybe decide if it was at the corner, Speaker 1 and he was just, you know, that's what the client Well, the customer's always right. Here's what's interesting though, he Speaker 3 he, guys, Bible jokes are funny. He thinks that overthrowing governments is just a good old time, if it's what the game is to the Unknown Speaker boys, right? Speaker 1 He had this this this split in his head, because he Unknown Speaker would go do bananas. Unknown Speaker I just thought that he couldn't get any more banana splits because of the short so we Speaker 3 gotta split his mind was really like he wanted what? Because he wanted Speaker 2 to do what's right. Do I want to connect slit or do I want to overthrow Guatemala? I want to do what's Speaker 3 right but my sinful nature wants you to do what's wrong? That's the split that he's got no, yeah, the Unknown Speaker split of Speaker 1 the things. He was marketing, most of the time he was against, for example, cigarettes. He viciously opposed smoking and his wife smoked, and he hated it. And he constantly complained that she smoked, but he's the reason. And so he had this. He's like, don't you ever wear green? I hate the color. Unknown Speaker He he would do all Speaker 1 this stuff at work and sway public opinion, do his little public relations thing. But at home like that wasn't the same person that he was. And he was able to kind of separate himself from it through a lot of mental jujitsu like this quote, This is my favorite Edward Bernays, quote, Speaker 3 I'm sure it's gonna involve a lot of really bad stuff, folks. It says Speaker 1 you're not really lying. If the lies you tell her to counter other lies. Speaker 3 Yeah, he looks like an information terrorist. Yeah, here's another Speaker 1 picture of him where he looks like this picture of him looks like Walt Disney documentary. Yeah. What she probably did work with Disney, honestly. Speaker 3 So you're not really telling lies, if the lies are to counter otherwise, you're just stepping into the same unreality that somebody else created is basically what he's saying. Yeah, yeah. And so you're just like somebody else muddied the waters. I'm just putting my toes in there. Yeah, I'm just a little bit of mustard on him. Speaker 1 Yeah, exactly. So yeah, everything about him is a little dirty and gross, and is probably a lot of the robot Unknown Speaker everything he showers a lot. Unknown Speaker He's a big shower guy. You're right. Speaker 1 But it's probably a big reason why our advertising landscape is so sketchy right now. And so weird. But at the end of the day, if it weren't for him, Unknown Speaker the Guatemala would be a happier place. If it weren't for him, Speaker 1 then your grandma probably never would have smoked. You probably want to have bananas. And you probably want to eat bacon. So should you be thankful Unknown Speaker there's a lot to take in there. Here's where I'm going to tell you that you don't need a fiddle off Oh. Speaker 5 Things are there last night is a production of space Tim medium produced by Christian Taylor audio by Alex Garnett video by Connor Betts. Our graphics and our logo by Caleb Goldberg and our social media is run by Caleb Walker. Our hosts are Jared Meyers and Tim stone falls on your favorite social media platform at Taylan podcast is Ti ll en podcast. Remember to tell all your friends about us, and we'll see you next Tuesday for another episode of things I learned last night. Transcribed by https://otter.ai

In the media and public relations world, one name stands out as the trailblazer who transformed the field and influenced public opinion like no other – Edward Bernays. Known as the “Father of Public Relations,” Bernays revolutionized how we understand persuasive communication. This blog post explores this influential figure’s life, contributions, and enduring legacy.

Early Life and Influences

Edward Bernays, born in 1891, grew up in a stimulating environment. His uncle, Sigmund Freud, the renowned psychologist, played a significant role in shaping Bernays’ understanding of human psychology and behavior. Bernays’ education and exposure to influential thinkers further shaped his ideas and paved the way for his future endeavors.

The Development of Public Relations

During the early 20th century, public relations was an emerging profession. Bernays played a pivotal role in establishing it as a recognized field. In 1928, he published his groundbreaking book, “Propaganda,” which explored the methods and techniques used to shape public opinion. Bernays believed that understanding people’s desires and motivations made it possible to sway their opinions and influence their behavior.

Major Campaigns and Contributions

Bernays’ influence extended beyond theory into practice. He executed several highly successful campaigns that left an indelible impact on society. One such campaign was the “Torches of Freedom” campaign in the 1920s, where he linked cigarette smoking to women’s liberation. This strategic move challenged societal norms and boosted cigarette sales. Another iconic campaign was his promotion of the idea that “Breakfast Is the Most Important Meal of the Day,” which played a significant role in popularizing breakfast cereals.

Ethical Considerations and Criticisms

As with any influential figure, Bernays faced criticism for his methods and the ethical implications of his work. Critics questioned the manipulation of public opinion and the potential exploitation of psychological vulnerabilities. Bernays’ campaigns sparked discussions about the ethical boundaries of persuasion and the potential dangers of unchecked propaganda.

Legacy and Influence

Despite the ethical debates, Edward Bernays left an enduring legacy in the field of public relations. His pioneering work laid the foundation for modern practices, and his techniques are still employed today. Strategic use of media, storytelling, and influencing public opinion continues to shape our society and politics. Bernays’ legacy serves as a reminder of the power and responsibility of public relations.


Edward Bernays’ contributions to the field of public relations remain unparalleled. Through his understanding of human psychology and strategic manipulation of media, he reshaped how messages are crafted and delivered to the masses. While his work is not without controversy, it underscores the influence that communication holds in shaping public opinion. As we navigate the media landscape today, it is crucial to reflect on the lessons learned from Bernays and ensure that ethical considerations guide our efforts to inform, persuade, and engage with the public. Edward Bernays, the visionary behind public relations, continues to inspire and challenge us to use communication responsibly and ethically in an ever-evolving media landscape.

Things I Learned Last Night is an educational comedy podcast where best friends Jaron Myers and Tim Stone talk about random topics and have fun all along the way. If you like learning and laughing a lot while you do, you’ll love TILLN. Watch or listen to this episode right now!




Edward Bernays – Wikipedia

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